About MyHustle
Connecting Nigeria's businesses and hustles with customers who need them.
Our Mission
MyHustle exists to make every Nigerian business discoverable online. From the tailor in Surulere to the mechanic in Wuse, from the caterer in Lekki to the hairdresser in Enugu — we believe every hustle deserves to be found.
Our Story
Nigeria is home to over 41.5 million micro, small, and medium enterprises (MSMEs) — the backbone of our economy. Yet more than 80% of these businesses operate without any online presence. When customers search for services near them, millions of hardworking business owners remain invisible.
MyHustle was founded to change that. We're building the most comprehensive directory of Nigerian businesses — a platform where every entrepreneur, artisan, and service provider can be discovered by the customers who need them most.
We understand that for most Nigerian businesses, a full website or social media strategy isn't practical. That's why MyHustle gives every business a professional online presence in minutes — no technical skills required, no cost to get started.
The Problem We Solve
For Customers
Finding trusted local businesses in Nigeria is frustrating. Search results are dominated by outdated listings, dead phone numbers, and businesses that no longer exist. MyHustle provides verified, up-to-date business information you can rely on.
For Businesses
Most Nigerian SMEs can't afford websites or digital marketing. MyHustle gives every business a professional listing page, customer reviews, booking capabilities, and visibility in local search — all from a simple phone verification.
Our Vision
Business listings across Nigeria
LGAs covered nationwide
States plus FCT represented
Our goal is to have a verified listing for every business in every local government area in Nigeria — making the informal economy visible and accessible to all.
Our Values
Accessibility
Every business deserves an online presence, regardless of size, budget, or technical ability. We keep it simple and free to start.
Authenticity
Real businesses, verified listings, genuine reviews. We fight fake listings and ensure customers can trust what they find on MyHustle.
Community
We're building more than a directory — we're building a community where businesses support each other and customers find exactly what they need.
How It Works
List
Add your business in minutes. Just your name, category, location, and phone number. Verify with a quick phone call and you're live.
Get Found
Your business appears in search results, category pages, and location listings. Customers find you when they search for services you offer.
Grow
Receive bookings, collect reviews, and build your reputation. Upgrade for premium features like priority placement and analytics.
Ready to Get Your Hustle Online?
Join thousands of Nigerian businesses already growing with MyHustle. It's free to list and takes less than 5 minutes.